If you follow Fast Track #1 in the Clickin' it Rich Action Plan, you'll need to create some landing pages for your PPC advertising campaigns. Here are several sample landing pages that have produced results.

The PPC ad leads to this style of page, where you carry on the conversation the person was having in their mind, when they clicked on the ad. The links on the landing page are usually affiliate links.

The landing pages could lead to the advertisers site and a commission for you, if a purchase was made... But I find better results if I bring the reader into a minisite, consisting of five to ten pages, all about the product they're after.

After viewing each example, please use the "Back Button" on your browser to return to this page.


Newer Style Landing Pages

Internet Marketing Secrets

Yes, believe it or not, the home page for my newsletter is a landing page. I pay for ads and send traffic there. Paid ads convert about 52% of visitors into subscribers (compared to 73% for web referrals).

It contains everything an "opt-in" landing page requires. It's tighly focused on the same topic as the ad. It has a privacy policy and it links to external pages of value.

RSS to Blog Software

This style of landing page works well, because it performs like a product review. It gives plenty of information about the product that the reader didn't know prior to clicking on the ad. The name of the poster is shown, along with contact info and external links.

RSS to HTML Software

Just like the landing page above, this one works for the same reasons. Also be sure the landing page matches the PPC ad as closely as possible. For best results, your PPC ad for this product might read something like this:

Add RSS to Your Web Site
Automate Your Website Content
New RSS to HTML does the Work
http://www.YourWebAddress.com/landingPage1.html



Older Style Landing Pages

Below are some older style ads. They still work with many PPC services, but they're no longer effective as they once were on Google. Since July 2006, Google likes to see more info on the landing pages. This means that we need to describe our product and give new and insightful info, like in the ads above.

They are included here for the sake of example. And if the PPC service you're using allows short pages, why not use landing pages like them?


Big Screen TV

In this example we use very descriptive language like "thunderous crunching action." We tell the reader that he'll be more popular and likely get more friends. We also stress wording from the destination site, telling him there's a no hassle return policy if he doesn't like the TV.

Play the Guitar

Once again we play on the emotions of the reader. We tell him how easy it is to learn the guitar. If he gets a package deal including a chord chart and an amp, he can be playing in just a few days. Finally, we tell him that he'll be more popular, especially at parties.

Life Insurance Quotes

With the insurance quotes, no one wants hype or humor. Simply tell the reader what term life is all about, that it's cheaper than regular insurance, but you're still fully insured for life. The aqua background on this page tripled sales over any other color. So be sure to test each element on the page, including graphics and colors, in addition to text.

Rose Fertilizer

This time - again selling a product instead of a service - we focus on the emotions of the reader. We play on the notion that "size does matter." We tell her that "everyone knows" the winners use this brand of rose food, that if she wants even a "shot" at winning the prize money, she should use it too. The yellow "scientifically proven" burst on the photo ads consumer confidence.


Conclusion

Landing pages are not "tuned" for certain keywords or for SEO "search engine optimization" purposes. Usually, landing pages are stand alone units, or minisites, that link to a catalog page, where a purchase can be made. They are often used by affiliates, for PPC ads, newsletter ads, and other types of paid advertising.

Landing pages are not written with the keywords in mind. They are written with people in mind. (And if the photos on the landing page contain pictures of people, they can be even more effective.)

The landing page is written in a different style of language. It's far more emotional. It teases, provokes, entices, arouses curiosity, jealousy, intrigue, mystery... just about every emotion you can imagine, just to get the click to the catalog page.

You want to "churn them up" and get the click. By knowing your target market, it's easy to create landing pages for each specific advertising campaign you are running, and play right into their needs, fears and desires. This is where imagination and good writing really comes into play.

But like anything else... the more you do it, the better you get at it. The important thing is just do it. Get into action and learn from mistakes. The only way you get good at anything is practice, practice, practice.


Good luck with your advertising!

Michael Campbell




P.S.

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